With close to 20 years experience in healthcare advertising, I am a creative director that has worked across multiple categories with a focus most recently in patient advertising. I have worked on multiple launches, including a new indication for pediatric patients with sickle cell disease, patients with epilepsy, and the launch of one of the first HCV drugs to market for HCPs in both the US and Global markets.

 

After 9/11, I decided that I wanted to make the transition from entertainment/music design to healthcare, with a chance to make science sexy. I have fallen in love with the intricacies of the science, and continue to always push the envelope in coming up with new ways to make each product stand out—both visually and strategically. I have worked on many different therapies, including sickle cell disease, epilepsy, dermatology, statins, anti-infectives, age-related macular degeneration, diabetes, oncology, hepatology, neurology, and cardiology. 

 

I have a client-facing creative for over 16 years, managing the day-to-day of both art and copy for multiple brands and multiple teams. Most recently, worked in a startup like environment, helping to build up the creative group-beginning with a team of 4, to now being a team of over 16. Whether it being concepting on new campaigns, pitching new business, commercial and/or video production, developing onmichannel solutions, conventions with interactive experiences, websites, CRMs, apps, and anything thrown her way—I thrives on finding the best solutions and bringing those experiences to life—and pushing my team to do the same.

 

In my free time, you can find me either on the golf course, hiking, working with the Young Professionals committee for the American Heart Association, tailgating at NY Giants games, hanging with my adorable dog, or getting my zen on in a yoga class.